Street teams

SimpleCrew and You: The Concert Promoter

Our goal at SimpleCrew is, well, simple. We want to make your field team more effective, and more accountable.

Street teams are close to our heart. In fact, SimpleCrew itself was inspired by the problems we felt while working and managing street teams. We’ve spent years managing grassroots marketing campaigns on behalf of our favorite concert promoters, festivals, and brands. We’ve been there, felt the pain, and are here to help.

For street teams, photos can play a critical role in documenting the marketing work for bosses and clients, and keeping the entire team accountable and on-track, but the current solutions for collecting photos are a mess – point and shoot cameras, photo uploads, email attachments, desktop folders. It isn’t hard to imagine a better way.

After dozens of conversations with street teams in the event promotion realm, we uncovered a startling fact – the average promoter spends between $50-$200 per event on printed marketing materials, but most have little or no system in place for seeing how the materials are being distributed.

Some teams require photos of marketing work in progress. If you already to this, you’ll know that collecting photos from teams can be a bit like pulling teeth. It can be hard to get people to send you quality photos in a timely fashion, let alone a whole team. The current solutions are kind of a pain.

Still, other teams don’t require photos. Knowing how much of a hassle it is to take and submit photos currently, many managers skip the entire process, and opt instead to just distribute their materials and take write off any inefficiencies as part of the game.

With SimpleCrew, we make the photo submission and collection process a breeze. With our solution, managers don’t have to worry about adding to their team member’s burden. Uploading and sharing photos from the field has never been easier. And with SimpleCrew, all photos are submitted with location information, so you can get a birds-eye-view of the reporting work in progress.

Interested in getting started? Request an invite and we’ll be in touch!

Product updates

Private Launch.

In February, we set out to build a solution that would help mobile teams be more effective, and more accountable. The inefficiency we found was something we had encountered personally through our experiences on marketing teams. In conversation after conversation with teams across many industries, we found the the problem persisted.

This week, we’re excited to be launching our first product into the hands of real live teams representing a variety of industries. Included in our first test are teams involved in grassroots marketing (“Street Teams”), real estate prospecting, and outside sales. Over the course of the next few weeks, we look forward to fine tuning our product offering and scaling our efforts.

We see a future where businesses and teams are connected by mobile, and we’re building towards that vision. It’s an exciting thing to be a part of. If you’re part of a team, business, organization, or crew that does work “outside the building” and are curious about how SimpleCrew can help you, shoot us an email.

Interested? Reach out! You can get us a [email protected]. We look forward to hearing from you.

SimpleCrew Story

What is SimpleCrew?

The SimpleCrew Story:

A few years ago, our co-founder Alan was a regional brand manager for Red Bull. He managed those teams of Red Bull reps who would go around and sample Red Bull in the field. At the same time, his mother Tara worked in the field as an agricultural scientist with the USDA. Over time, Alan and his mother realized their jobs shared something in common – photos and reports from the field played a vital role in both their processes.

For Alan, photos were crucial for keeping his team accountable to him, and keeping him accountable to his higher-ups. And Marketing surveys from the field were painstakingly collected and entered into Red Bull’s “Sampling Data Center” – an important market knowledge database at the center of their grassroots marketing efforts.

For Tara, photos were crucial in tracking and organizing the progress of various experiments at research sites around the region. Similarly, surveys and other data had to be collected from the field, and entered into a central database for their team to interpret.

For both Alan and Tara, the processes of collecting and organizing these photos and reports from their teams in the field were painfully inefficient and outdated. Their systems were a messy combination of point-and-shoot cameras and clipboards, excel spreadsheets, data-entry, and email attachments.

What we do:

SimpleCrew is a mobile team management application. We make field teams and their managers more effective, and more accountable.

Using the SimpleCrew App, mobile team members submit photos and reports directly from the field. All submissions are time and location stamped and sent directly to their database, eliminating the need for intermediary data-entry.

On the SimpleCrew online dashboard, managers can oversee the team’s progress with organized campaign summaries, which they can easily track, publish, and share.

SimpleCrew Story

Hello World!

Welcome to the SimpleCrew Blog 🙂

It’s been an exciting 2012 for us here at SimpleCrew. Since our founding, we’ve been hacking and hustling with laser focus, and have set an exciting pace for ourselves as we round the corner on our 3rd month.

Already, we’ve experienced some exciting milestones. Looking forward, we’re excited to share those milestones and updates with you guys here at the SimpleCrew blog.

In addition to our company updates, we look forward to developing this blog as a resource base for mobile field teams. Through extensive research, ongoing conversations with countless teams and managers, and our own experiences in field team management, we’ve been exposed to a wealth of ideas and insights on the art of mobile team management. What better place to share them but here?

So again, welcome, and thanks for looking in. Check back soon. You’ll be glad you did 🙂