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Street teams

[Video] Street Team and Brand Ambassador Marketing for Local Businesses

Earlier this week, I was featured on Carmen Sognonvi’s local business and entrepreneurship blog.

In the video, Carmen and I discuss:

  • What is street team marketing?
  • How did I originally get involved in street team marketing?
  • What are some tips on doing hand-to-hand flyer distribution well?
  • What was it like working for Red Bull’s marketing team?
  • What can local businesses learn from Red Bull’s street team?
  • What’s the importance of wearing branded shirts, hats, polos, etc. when street teaming?
  • How do you hire and find street team members?
  • Where did we get the idea for SimpleCrew?
  • What is SimpleCrew, and how it can help local businesses manage their street team marketing campaigns?
  • How do you use SimpleCrew to manage hand-to-hand flyer distribution?
  • How can less glamorous businesses like a dry cleaner start a street team?

It was awesome speaking with Carmen, and she recently got ramped up with her own street team on SimpleCrew and has been loving it 🙂