As people, we tend to normalize our current state, and take it for granted after a few weeks.
Like that whole idea that 2 months after getting a raise, it’s not your raise any more, it’s just your salary.
A similar thing happens in business. Every time we ship a major update or feature, we get a big rush seeing it make it’s way into your hands and getting feedback from you.
And then, after a few weeks, it becomes just another part of the app. Something we take for granted.