This is a free guide created by SimpleCrew: The best tool for tracking and optimizing your local sign marketing campaigns.
Important: We’re advocating for responsible sign placement. For every suggestion we make, we ask that you please check with store owners and local ordinances before placing your local marketing signs.
What is local sign marketing?
Local sign marketing is a marketing strategy that uses printed signs to target an audience present in the same region or town in which your business is. It focuses on the people who are within a certain of your business location.
It’s an essential part of a marketing strategy for restaurants, local businesses and retail stores, real estate wholesalers, and events. It gets your message in front of the right people in the context of where they spend their time.
With local sign marketing, location is everything.
Local marketing signs can be an effective method of marketing for real estate investors and wholesalers. The key is, you need to put them in strategic locations to maximize your exposure and funnel in more leads. That’s really the point, right?
Important: Before you place any signs anywhere, you’ll need to check with city ordinances to make sure certain areas are authorized. Otherwise you’ll risk getting fined or having your signs taken down.
The better your sign placement, the more people will see it and be inclined to call the number.
So let’s get into it: here are 4 proven places to get your signs more visibility, and more leads to your phone.
1. In front of large shopping centers
Important: You should always be careful of where you are putting the signs though or they may be removed by store or property owners.
Shopping centers, like Walmart or Costco, are high volume areas that many shoppers pass by. Placing signs in heavily trafficked locations like this one will almost guarantee that you will get visibility.
You also want to be sure that your signs aren’t being overcrowded by other signs that are placed by people that have the same idea as you. Give yourself an open, but highly visible area, outside of all the noise from competitors.
Here’s some large stores you can start with that most likely have branches near you:
- Best Buy
- Home Depot
- Dollar General
- Office Depot
2. In busy intersections
Placing your signs at busy intersections where people naturally have to stop, like stop signs and stop lights, is perfect for visibility. It basically gives people the perfect window to clearly read your sign.
Important: This does not, however, mean you should put them at every single corner at every single intersection within a very small area. You want the visibility and coverage, without the overkill.
3. In public medians
Public medians are heavily trafficked areas as well.
If you found the perfect location within your target area, then you should only have to use between five and ten signs, any more than this and it can be too much.
If you target only the specific areas where you’re trying to sell, then that will be the audience reading your signs.
Just remember, too many signs can become an irritant. Be strategic and make sure that your message is direct and enticing and specifically designed for your demographic in your target area.
Another thing to remember: medians divide traffic, so proper placement is critical. You want to be sure that the signs can be seen by people traveling in both directions, so placing them on both sides is the recommended option for optimum exposure and balance.
4. In front of your current inventory for sale
For real estate wholesalers and investors, it’s always a good idea to place your signs in front of the property you have already acquired to raise awareness to people of your business and who they should call about the property with questions. The point of local marketing signs is to establish a presence in your target community and build your brand awareness.
Important: Never place a local marketing sign in the yard of someone’s private property without first seeking permission from the owner.
IMPORTANT TO READ: Rules and regulations for local marketing signs:
There are many important rules and regulations when it comes to where you can legally place local marketing signs.
These rules can vary enormously between cities and states and it is important to research the laws regarding the signs before placing them and possibly losing out on your marketing strategy.
Most states have detailed lists of rules and regulations listed somewhere on their .gov website.
Take Massachusetts for example: https://www.mass.gov/outdoor-advertising-and-signage
Tip: A good way to find your local rules is to type into Google the following phrase:
“[Your State] Outdoor Advertising and Signage”
Local marketing signs can significantly improve the revenue and leads that flow through your business and because of this some people feel that the reward outweighs the risk of any fine.
As mentioned before, there are potential consequences when it comes to a local marketing sign campaign, these consequences can include, but may not be limited to, the following:
- Can be given a fine of between $200 to $500 per violation
- Officials can remove signs and throw them away without warning
- People can deface or damage signs that have been left out too long
A lot of people firmly believe that the potential rewards from launching a successful local marketing sign campaign far outweigh any costly fines later on down the road because the signs were placed in the wrong locations.
Before placing any local marketing signs, be sure that you have a method of being reached when the calls begin to come in. It is recommended that you utilize services such as Google Voice, a call center, or a website to receive the leads. Be sure that the lead’s contact information, such as name and call back number or email are saved and easy to reach, so you can return the calls and emails quickly.
Local marketing signs are affordable and will not cost your company a lot of money up front, but the results due to the visibility, your sign’s message, and the placement of your signs could turn into a serious return for you later on. Remain consistent with your campaign and build your buyer’s list and begin to see a return on a minuscule investment.