I like picking out heroes in business (and in life). People and companies whose mindset, actions, and achievements I respect and admire.
Folks like Paul Graham, 37Signals/Basecamp, and Instagram – these guys have been there, walked the path, and have left plenty of inspiration on everything from product features to marketing copy to business strategy.
Today, I stumbled across a Forbes article chronicling the rise of another badass company that’s firmly in this camp for me: Atlassian, a software company that makes collaboration, project management, and communication tools for enterprise companies.
These guys have turned the traditional sales/marketing model for the enterprise market on it’s head:
Sales and marketing will continue to play a huge role in how we push SimpleCrew forward, but it’s inspirational to see Atlassian pushing the boundaries of whats possible with just a maniacal focus on product and development.
That, and they just seem like a cool bunch of guys and girls. Hero status confirmed.