Music Festival Marketing
New Orleans, Louisiana
Didn’t want to be boxed into other rigid solutions. Had no way to hold team members accountable.
Have systems of accountability to help with rewarding team members.
The WCP team is able to defend their work to clients, justify street team spend, get more granular with rewards and remain accountable as they expand their street team into other markets.
Winter Circle Productions is an independent promotion and production house founded in New Orleans in 2008. WCP hosts annual festivals and events such as BUKU Music + Art Project, Bassik and Hangout Music Fest, with past performances including Tyler The Creator, Zedd, Pretty Lights, A$AP Rocky and hundreds of others.
Right off the bat, Taran noticed how street teams that use systems of accountability are more successful than the ones who don’t. Unaccountable street teams oftentimes dealt with members who lied about the work they were doing to take advantage of the team member rewards.
The gap between work and reward was a canyon in need of a bridge. Their street team is an absolutely essential part of their overall grassroots marketing strategy, and the accountability ties it all together.
Other solutions out there who presented themselves to her team didn’t offer the same level of flexibility and ease-of-use as SimpleCrew — this confirmed their choice to keep using the app.
Taran and the Winter Circle Productions team rely on SimpleCrew to upload promotional photos from the field and screenshots of social media posts. The team goes through each campaign to verify the work was completed and make sure each social media post is thoughtful and engaging.
This learning format allowed staff to quickly and easily access resources in the areas most applicable to their need.
They leverage every last bit of information in SimpleCrew to give them a clear birds-eye view of everything that’s happening with their street team.
The WCP team got the following 4 results after 8 years of using SimpleCrew:
Defending their work to clients.
Justify street team spend internally and to clients.
They’re able to justify which rewards (and how big of rewards) they give to their street team members for their work.
Get more granular and accurately deserved rewards to their team members.
Help expand their street team marketing reach into other markets.